PR for new bands is notoriously tough. Even with industry contacts, cutting through the noise can feel impossible. That’s why Top Floor uses a staged, momentum-driven approach to PR, buzz building, and promotion.

 

Instead of blasting a press release to hundreds of music blogs and hoping something sticks, we start by placing you across our own ecosystem of playlists, social channels, and grassroots music outlets. This creates an immediate base layer of buzz and social proof.

 

We also know how frustrating it is to pay a PR agency and be left in the dark. No idea who received your press release. No insight into what feedback came back. No clarity on what coverage—if any—has been secured.

 

That’s why every artist we work with gets access to a dedicated campaign portal. Here, you can view your full PR schedule, track each wave as it goes out, see exactly how many outlets were targeted, and monitor real responses as they come in. Complete transparency, start to finish.

 

Once the first wave of coverage lands, we use that momentum to approach our tier-two and tier-three media contacts, steadily widening the circle and securing more meaningful features, reviews, and interviews.

 

The result? A campaign that grows naturally, feels credible, and gives new artists the best possible chance of breaking through.